iGNITION wins YUDU Best Consumer App

iGNITION, the official publication of the WILLIAMS MARTINI RACING Formula One team, has won Best Consumer App in the YUDU inaugural Design and Technology Awards. It is the only team magazine available as an app and breaks new ground in the sport’s digital sphere. New for 2014, YUDU’s Design and Technology Awards showcase the most […]

SQN creates a winning partnership for Lexar and the WRC

Sine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category. Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A […]

Another Spectre-cle Unveiled: the DB10

The latest James Bond Eon-produced film, a franchise well known for toting the latest luxury gadgets, remained quite restrained at the launch today at Pinewood Studios in Buckinghamshire, UK. A short 11-minute press conference was all it took to reintroduce Skyfall director, Sam Mendes; the reprised modern James Bond, Daniel Craig; reveal a plethora of […]

Talk This Way

Social media has turned the brand-consumer relationship completely on its head over the past few years. As Twitter and Facebook reached critical mass, consumers discovered they finally had the most effective way of providing feedback (read: complaining) about their experiences with different brands and connecting with like-minded people on the matter. For every brand on […]

The Art of Reading

We’re constantly surrounded by distractions. Twitter, Facebook, advertising, breaking news, debates on the latest news story, television, children, flatmates, the list goes on, and yet, more often than not, some of the most time-consuming distractions lie within just a few square inches of space. With all this constant distraction, multi-tab browsing and pop up alerts, […]

“Tell them we met on Tinder” and other 2014 internet short stories

We love infographics, Buzzfeed lists and the Daily Mail. In secret. “This is because we are ‘visually wired’,” says NeoMam’s 13 Reasons Why Your Brain Craves Infographics.  While we’d all like to be able to go home and digest Tolstoy on a Monday night to widen our literary horizons, more often than not we find ourselves […]

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Top 50 most marketable athletes: controversy or sponsorship science?

In the industry of sports marketing there are a few publications that appear on the mahogany desk of a multinational CEO and Sports Pro Magazine is one of them. In their latest issue asked they question “Who is the most marketable athlete?” To see the full list click here. Cue punters saying ‘who’s that?’ And […]

World Cup Money

Billions will be lost from the Rio World Cup

As the World Cup in Rio starts is just in under a month the gossip, speculation and hype surrounding the teams and players is increasing with frequency and volume. Plenty has also been made on the collateral effects of hosting this event such as tourism, more jobs and increased investment in infrastructure. Call this ‘non-football’ […]

Happy

A Rapidly Growing Concern

There is something ever so slightly ironic about working for a PR and marketing agency. I don’t mean irony of the ten thousand spoons when all you need is a knife kind. It is a pre-Alanis irony that seemingly prevents a PR and marketing agency from actively PR-ing and marketing itself, in the same way as the […]

Spa FIA World Endurance Championship

Spa for the Course

The second round of the FIA World Endurance Championship takes place at the legendary Spa-Francorchamps circuit in Belgium this weekend as the jewel in the crown of endurance racing, the Le Mans 24 Hours, inches ever closer. The opening race of the new season, the 6 Hours of Silverstone in April, gave teams the first […]