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Top 50 most marketable athletes: controversy or sponsorship science?

In the industry of sports marketing there are a few publications that appear on the mahogany desk of a multinational CEO and Sports Pro Magazine is one of them. In their latest issue asked they question “Who is the most marketable athlete?” To see the full list click here. Cue punters saying ‘who’s that?’ And […]

World Cup Money

Billions will be lost from the Rio World Cup

As the World Cup in Rio starts is just in under a month the gossip, speculation and hype surrounding the teams and players is increasing with frequency and volume. Plenty has also been made on the collateral effects of hosting this event such as tourism, more jobs and increased investment in infrastructure. Call this ‘non-football’ […]

Happy

A Rapidly Growing Concern

There is something ever so slightly ironic about working for a PR and marketing agency. I don’t mean irony of the ten thousand spoons when all you need is a knife kind. It is a pre-Alanis irony that seemingly prevents a PR and marketing agency from actively PR-ing and marketing itself, in the same way as the […]