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Land Rover goes grassroots for Rugby World Cup sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses how sponsorship is about more than just putting two entities together – it’s about matching brand attributes and a common vision to create win-win partnerships.  I was pleased to read the recent news of Jaguar Land Rover (JLR)’s sponsorship of the Rugby World Cup (RWC), which the auto manufacturer is already […]