Tech and Automotive Sectors Continue to Sync

As Cars Become Computers, Where Do We Stand? Walk into this year’s IAA Frankfurt Motor Show and you wouldn’t be judged for mistaking it as a tech-convention. The focus is irrefutably upon the cyber-vehicle, computerisation of the car being the current obsession with forward-thinking manufacturers the world over. Everything is electronic, hybridised and computer-chipped to […]

Takeaways: Digital Henley

  SQN’s Digital Marketing Executive Rob Horne (@rch_93) headed along to the second ever Digital Henley networking event and expert discussion – here are his “Takeaways” from the evening. So what did I learn from last night’s Digital Henley: “Technology & Your Brain”, held at the Red Lion Hotel and hosted by our friends over […]

Title Rights: Naming a stadium is just the start

In recent years, the popularity of naming stadia has grown – as both a marketing and partnership activity – with many successful examples worldwide. As soon as something is built, the bids to name it come flying in. And once those deals expire, the process starts again. This week it was announced that Cardiff’s Millennium […]