Why Heineken and F1 are perfect drinking partners

SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport.   Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients that started what has become one of the biggest brands in the world. Heineken are a shining example of how to conduct brand activation […]