It’s unlikely that winning awards was top of your priority list when you embarked on a sponsorship. Of greater importance is delivering on the promise you made to the business to provide a return. The best way of achieving this is a well-planned, well-executed and measured programme, which as it happens, is also what it […]
We often talk about integrated communications campaigns. Long gone are the days when companies or brands could focus promotion around a single press release. Nowadays, there are multiple touch points to reach target audiences, each requiring a different targeted approach. Today’s PR pros need multiple strings to their bows to deliver for their clients. Just […]
In the fast-paced world of motor racing, you are rarely far away from a scandal, rumour or crisis. How to deal swiftly and effectively with emerging issues or incidents exposes weaknesses in any communications team. The FIA World Endurance Championship, which has taken a bit of a battering in recent weeks, showed how to weather […]
With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]
Challenge: To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials To increase prompted awareness in the European markets To build relationships with the dealers and drive business Solution: SQN identified MotoGP as an ideal platform to partner with Yale MotoGP have a […]
Challenge: To onboard a brand new website and results database system for the most well-known rowing event in the world Support HRR operations team in the traditional live draw, qualifying and competition documentation processes Provide seamless delivery of live racing results, racing images and prize giving to the public online Solution: Dedicated account management […]
Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]
Challenge: To entice engineering graduates into Cosworth’s apprenticeship scheme Fighting off competition from larger, more attractive companies for the best graduates in the area Getting employees to talk up their place of work Solution: Video showcase put the company’s existing apprentices front and centre of the campaign. More than just talking heads, the chosen […]
Henley Royal Regatta sees hundreds of athletes and spectators from across the world head to the iconic town in the first week of every July. Competing on the waters of the River Thames since 1839, the prestigious regatta is one of the most famous global events in rowing. It offers the unique challenge of head-to-head […]
As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]
Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT
Tel +44 (0) 1491 845 420
Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT
Tel +44 (0)1332 913050
noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible
