Winners Yale receiving FLTA Award from Giles Brandreth

Yale – FLTA Award in Ergonomics

Challenge: Identify an appropriate awards ceremony, and relevant categories in which to enter Yale’s MPT Series Rider Pallet Truck Submit a persuasive nomination piece to elevate and showcase Yale’s suitability for the award  Produce reactionary press releases in the build-up to, and after, the awards ceremony Solution: Following thorough research into the logistics industry, and the […]

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend. Yale […]