2017: eSports takes a front seat

2017 has been something of a breakthrough year for eSports. While the majority of sports marketers are still heralding eSports as the next big thing, gamers are just getting on with their thing, seemingly oblivious to the growing attention their activities are attracting. In the motorsport world, Formula E kicked off the year in style […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

Feeding your Content Marketing machine

Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, […]