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Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

  Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship.   The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this […]

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An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

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F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

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AI and Marketing on the cusp of a revolution

  The rate at which technology has impacted marketing has been accelerating rapidly in the last 25 years, but we believe the step change we are likely to see in the next few years will dwarf the developments so far. With opinions sometimes split as to the value offered by some technologies historically applied to […]

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Parkour UK: Leaping with the times

  There’s something extraordinarily jaw-dropping about the dexterity of parkour practitioners. Their ability to seemingly defy gravity, to manoeuvre effortlessly and gracefully from one obstacle to the next is impressive to behold. Of course, there are dangers, but one could argue the same about most sports where the human limits are being constantly stretched.   […]

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2017 – Off To A Flyer!

  We’re back and we mean business in 2017. Our festive cobwebs have been truly blown away as we launch into the New Year with ambitious goals for our clients and ourselves.   For the SQN team, the New Year has already begun with a flying start – quite literally. A number of our colleagues […]

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NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

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SQN Blog-vent Calendar: 24. What Makes 24 Hours of Le Mans So Special?

24 hours raced. 384 laps completed. 5,233km covered. 330.8km/h top speed. 22,984 gear changes. Those are just the stats from the race winning Porsche 919 Hybrid. Then there is the small matter of the 2,22 kWh of recuperated and used energy per lap, enough to supply a family home with enough electricity for 3 months. […]

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SQN Blog-vent Calendar: 23. ‘Love, Actually’…And Understanding What Customers Actually Like!

  Taking up Blog-vent Calendar duties today is SQN Client Services Director and our very own resident King of pop culture trivia Chris Hughes, who is here to explain what Richard Curtis, Emma Thompson et al. can teach us all about better understanding what our audiences are actually looking for!   Christmas is all around. Yes, it’s that time […]

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SQN Blog-vent Calendar: 22. What The PDC Can Teach Us About PR & Sponsorship

  Whilst some sports may take a break around the Christmas period, one prepares for the most important three weeks of its calendar year. I’m talking of course about Darts and the PDC World Championship. 22 years ago, Dennis Priestly was crowned the event’s inaugural champion and since then the tournament has gone on to […]

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