Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

The Art of Reading

We’re constantly surrounded by distractions. Twitter, Facebook, advertising, breaking news, debates on the latest news story, television, children, flatmates, the list goes on, and yet, more often than not, some of the most time-consuming distractions lie within just a few square inches of space. With all this constant distraction, multi-tab browsing and pop up alerts, […]

“Tell them we met on Tinder” and other 2014 internet short stories

We love infographics, Buzzfeed lists and the Daily Mail. In secret. “This is because we are ‘visually wired’,” says NeoMam’s 13 Reasons Why Your Brain Craves Infographics.  While we’d all like to be able to go home and digest Tolstoy on a Monday night to widen our literary horizons, more often than not we find ourselves […]

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Top 50 most marketable athletes: controversy or sponsorship science?

In the industry of sports marketing there are a few publications that appear on the mahogany desk of a multinational CEO and Sports Pro Magazine is one of them. In their latest issue asked they question “Who is the most marketable athlete?” To see the full list click here. Cue punters saying ‘who’s that?’ And […]

World Cup Money

Billions will be lost from the Rio World Cup

As the World Cup in Rio starts is just in under a month the gossip, speculation and hype surrounding the teams and players is increasing with frequency and volume. Plenty has also been made on the collateral effects of hosting this event such as tourism, more jobs and increased investment in infrastructure. Call this ‘non-football’ […]

Happy

A Rapidly Growing Concern

There is something ever so slightly ironic about working for a PR and marketing agency. I don’t mean irony of the ten thousand spoons when all you need is a knife kind. It is a pre-Alanis irony that seemingly prevents a PR and marketing agency from actively PR-ing and marketing itself, in the same way as the […]

Spa FIA World Endurance Championship

Spa for the Course

The second round of the FIA World Endurance Championship takes place at the legendary Spa-Francorchamps circuit in Belgium this weekend as the jewel in the crown of endurance racing, the Le Mans 24 Hours, inches ever closer. The opening race of the new season, the 6 Hours of Silverstone in April, gave teams the first […]

The growth of online coverage in motorsport

As we all tune in to this weekend’s smorgasbord of motorsport coverage, it’s a good time to think about how we might be following series like Formula One, World Endurance Championship, World Rally Championship and more, in the future. While not a new concept, live streaming events are garnering more attention through social media. This […]

New app enables everyone to read like Short Circuit’s Johnny 5

In the age of consuming smaller and smaller bites of information (140 characters, anyone?), will a new speed-reading app boost our ability to read larger literary masterpieces in a time-crunched world? The Huffington Post recently shared news of a new app in development by Boston-based software developer Spritz which aims to enhance your reading speed by […]

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Number crunching in motor racing

The Atlantic Ocean is a great divider and none more so than in motorsport terms. In America, NASCAR is the premier racing series and Formula 1 is a niche sport that is known in the States but is not seriously followed or understood, the same applies in reverse to NASCAR in Europe. In America, the […]

Contact

Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050

Keep Informed

noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible