Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

The Numeration of Thought

Social media analysis has, for (better or) worse, caused an avalanche of abridged opinion that now influences how all products are marketed, reputations managed, initiatives directed and opportunities identified. Gleaning public opinion has always been an important aspect of market research but this computational reliance is growing and soon, it seems, no company will know […]

Takeaways: North West 200

Takeaways is a new feature of the SQN blog where one of the team talks about what they learned at a recent event, be it motorsport, technology or something else altogether.  PR and Marketing Executive Sarah Byles ventured to Northern Ireland last weekend for the Vauxhall North West 200. It was her first spectating experience […]


A tired thing, the simple camera – to promote it is a struggle. After all, there are only so many ways to paint a picture of a product that takes them. GoPro has done it, though. So much better than everyone else trying, in fact, that it is now the world’s fastest-growing camera company. It […]

How to Power a Brain

SQN’s Digital Marketing Executive Rob Horne @rch_93 reflects on what lifestyle fuels his ideal work day.  I had done no exercise for around two weeks (usually going for multiple runs in that time and even, sometimes, being quite fast!) and was feeling less creative around the office. My efficiency was dwindling, my initiative was inhibited, […]

Earth Day – SQN team as animals

Today’s Google Doodle features a quick environmental quiz for Earth Day called “Which Animal Are You?” Clicking on this year’s Earth Day logo (or searching for “Earth Day quiz”) presents one of the Internet’s favorite pastimes: a totally scientific and 1,000% accurate personality quiz. Take the time to answer a few questions to determine and […]

Five signs you might be the perfect PR person

Recently, we put our heads together and submitted our idea of What’s the best personality for PR? as asked by the PR Moment. It got us thinking, while excellent storytellers are all well and good, but what kind of personalities traits would hit us for six? It’s a given that PROs require traits that appreciate […]

Experiences over possessions make for a much longer lasting effect

SQN PR & Marketing Executive Sarah Byles talks about the value of experiences in creating enduring impressions and outcomes.  I hail from a country of travellers. New Zealand is a country of boundless opportunity for experience and has a culture with a thirst for it. So much so, that many of us leave at some point in […]

Join our Team

Job Opportunity – PR and Communications Co-Ordinator An opportunity has arisen to be part of a small but thriving PR team at Sine Qua Non International, a full service agency in Henley-on-Thames, UK. Sine Qua Non is looking for an experienced PR and Communications Co-Ordinator to support its work with a number of globally renowned automotive, […]

(iPhone) video killed the DSLR

SQN’s Digital Marketing Executive Rob Horne @rch_93 talks about the shift in production value with the advent of iPhone 6 and other high-quality, small footprint cameras for capturing video.  Mixing work with pleasure is something of a holy grail but when it comes to technology, it’s an absolute must. I’ve always been intrigued by the camera […]


Why size doesn’t matter in sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses the power of sponsorship as a centre piece of marketing strategy to drive the value of the brand.  I was really interested to read an article in UAE’s Khalee Times last week about the brand value of Emirates Airline having grown to a massive $6.6 billion and the company reaching […]


Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
United Kingdom

Tel +44 (0)1332 913050

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible