Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

SQN and Lexar shortlisted again, in UK Sponsorship Awards

  Sine Qua Non and Lexar has been shortlisted for yet another award for its partnership with the World Rally Championship, this time with the UK Sponsorship Awards. Lexar and Crucial, both consumer products by global technology brand Micron, are official technology partners to the World Rally Championship and provide innovative solutions to capture, store […]

Speed reading follow up

Last year we blogged about an app that enables everyone to read like Short Circuit’s Johnny 5 and now Honda have used the same “Optimal Recognition Point” to produce a clever, simple advertisement. Check it out below. The ORP is just left of the centre of each word and is the best point for our […]

Getting the Full Monte from Sponsorship

Our CEO Claire Ritchie @MsRichTea has just returned from the opening round of this year’s World Rally Championship in Monte Carlo and had a few words to say about the power of sponsorship… “Money couldn’t buy that!” This was the reaction of one our clients at last weekend’s Rallye Monte-Carlo after we put them in […]

Cosworth appoints Sine Qua Non as retained PR agency

We are pleased to announce that Cosworth – the world-renowned performance engineering and manufacturing group – has retained Sine Qua Non to support its global PR activities. 2015 is a key year for Cosworth as it marks 50 years since the opening of its existing Northampton facility and will see the opening of a new […]

SQN helps TMG showcase business with #ThisIsEngineering digital campaign

We are delighted to see the launch this week of a brand new digital campaign from Toyota Motorsport GmbH (TMG), #ThisIsEngineering, aimed at sharing the company’s passion for engineering. #ThisIsEngineering reveals the personal story behind selected members of the company’s skilled workforce, while showcasing the passion and dedication to engineering which TMG’s team members put […]

2015 Tech Trends

Sine Qua Non’s Digital Executive Rob Horne gives his view on the year ahead in technology. Tweet us your opinions @TechandSport on what you’ll add to your digital arsenal in 2015. This year is the year of having your tech and wearing it too. Wearable tech is becoming more and more durable and subsequently, people […]

iGNITION wins YUDU Best Consumer App

iGNITION, the official publication of the WILLIAMS MARTINI RACING Formula One team, has won Best Consumer App in the YUDU inaugural Design and Technology Awards. It is the only team magazine available as an app and breaks new ground in the sport’s digital sphere. New for 2014, YUDU’s Design and Technology Awards showcase the most […]

SQN creates a winning partnership for Lexar and the WRC

Sine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category. Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A […]

Another Spectre-cle Unveiled: the DB10

The latest James Bond Eon-produced film, a franchise well known for toting the latest luxury gadgets, remained quite restrained at the launch today at Pinewood Studios in Buckinghamshire, UK. A short 11-minute press conference was all it took to reintroduce Skyfall director, Sam Mendes; the reprised modern James Bond, Daniel Craig; reveal a plethora of […]

Talk This Way

Social media has turned the brand-consumer relationship completely on its head over the past few years. As Twitter and Facebook reached critical mass, consumers discovered they finally had the most effective way of providing feedback (read: complaining) about their experiences with different brands and connecting with like-minded people on the matter. For every brand on […]

Contact

Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050

Keep Informed

noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible