Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

Experiences over possessions make for a much longer lasting effect

SQN PR & Marketing Executive Sarah Byles talks about the value of experiences in creating enduring impressions and outcomes.  I hail from a country of travellers. New Zealand is a country of boundless opportunity for experience and has a culture with a thirst for it. So much so, that many of us leave at some point in […]

Join our Team

Job Opportunity – PR and Communications Co-Ordinator An opportunity has arisen to be part of a small but thriving PR team at Sine Qua Non International, a full service agency in Henley-on-Thames, UK. Sine Qua Non is looking for an experienced PR and Communications Co-Ordinator to support its work with a number of globally renowned automotive, […]

(iPhone) video killed the DSLR

SQN’s Digital Marketing Executive Rob Horne @rch_93 talks about the shift in production value with the advent of iPhone 6 and other high-quality, small footprint cameras for capturing video.  Mixing work with pleasure is something of a holy grail but when it comes to technology, it’s an absolute must. I’ve always been intrigued by the camera […]


Why size doesn’t matter in sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses the power of sponsorship as a centre piece of marketing strategy to drive the value of the brand.  I was really interested to read an article in UAE’s Khalee Times last week about the brand value of Emirates Airline having grown to a massive $6.6 billion and the company reaching […]

SQN and Lexar shortlisted again, in UK Sponsorship Awards

  Sine Qua Non and Lexar has been shortlisted for yet another award for its partnership with the World Rally Championship, this time with the UK Sponsorship Awards. Lexar and Crucial, both consumer products by global technology brand Micron, are official technology partners to the World Rally Championship and provide innovative solutions to capture, store […]

Speed reading follow up

Last year we blogged about an app that enables everyone to read like Short Circuit’s Johnny 5 and now Honda have used the same “Optimal Recognition Point” to produce a clever, simple advertisement. Check it out below. The ORP is just left of the centre of each word and is the best point for our […]

Getting the Full Monte from Sponsorship

Our CEO Claire Ritchie @MsRichTea has just returned from the opening round of this year’s World Rally Championship in Monte Carlo and had a few words to say about the power of sponsorship… “Money couldn’t buy that!” This was the reaction of one our clients at last weekend’s Rallye Monte-Carlo after we put them in […]

Cosworth appoints Sine Qua Non as retained PR agency

We are pleased to announce that Cosworth – the world-renowned performance engineering and manufacturing group – has retained Sine Qua Non to support its global PR activities. 2015 is a key year for Cosworth as it marks 50 years since the opening of its existing Northampton facility and will see the opening of a new […]

SQN helps TMG showcase business with #ThisIsEngineering digital campaign

We are delighted to see the launch this week of a brand new digital campaign from Toyota Motorsport GmbH (TMG), #ThisIsEngineering, aimed at sharing the company’s passion for engineering. #ThisIsEngineering reveals the personal story behind selected members of the company’s skilled workforce, while showcasing the passion and dedication to engineering which TMG’s team members put […]

2015 Tech Trends

Sine Qua Non’s Digital Executive Rob Horne gives his view on the year ahead in technology. Tweet us your opinions @TechandSport on what you’ll add to your digital arsenal in 2015. This year is the year of having your tech and wearing it too. Wearable tech is becoming more and more durable and subsequently, people […]


Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
United Kingdom

Tel +44 (0)1332 913050

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible