Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

SQN Blog-vent Calendar: 18. The Ryder Cup – Can Paris 2018 Recover From Hazeltine Heckle Show?

  Prior to the 2016 Ryder Cup, Peter Willett, brother of Masters winner and European Team member Danny Willett, penned an opinion piece for the National Club Golfer magazine, where he had some choice words to say about the American fans who would be attending the event in Minnesota. “A baying mob of imbeciles.” “Pudgy, […]

SQN Blog-vent Calendar: 15. 15 Years of SQN – An Interview with CEO Claire Ritchie

15 years ago this month, our CEO Claire Ritchie founded the integrated PR, Marketing and Sponsorship agency Sine Qua Non International. With its unique understanding of the worlds of technology and sport, the company has represented high-profile clients from across the globe in both industries. Based in Henley-on-Thames, with an impressive breadth of skillsets across […]

SQN Blog-vent Calendar: 14. The Bake Off Moves to Channel 4 – Sure To Bring In The Dough But A PR Soggy Bottom

  14 million. That’s how many people watched the final of The Great British Bake Off live when it aired this October, as Candice Brown was crowned the seventh winner of the series. In this era of streaming, catch-up and illegal downloading, to command such a large audience share during its original transmission is nothing […]

SQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics Helped the Foxes Claim the Title

  In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions.   That’s the same Leicester City who just six years previously had been playing League One football. The same Leicester City who just twelve months earlier […]

SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]

Contact

Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible