Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

SQN Blog-vent Calendar: 1. What does it take to be the Number One in Sport?

  With Christmas fast approaching, we at SQN have decided to do away with the traditional Advent Calendar this year. We’ll still be marking the days until the 25th, but instead of chocolate, we will be opening up topics of conversation, themed to each number of the countdown. Our Account Executive William Oster will be the man […]

“Hitting the Breaks on Live News”

  In the world of the 24-hour news cycle and the saturation of information seen daily across social media, it comes as no real surprise that, as the i newspaper reports, the BBC have announced plans to introduce a move towards ‘Slow News’. According to the publication, this transition in style means that “audiences will be better […]

“Show me the Money!”

  A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was struggling to find the justification for car manufacturers to be spending hundreds of thousands or maybe millions on the […]

5 PR Stories that got us talking this week

From giant marshmallow men to Netflix and chill, and of course – what everyone is talking about: Pokémon. Sarah Byles @sarahbyles takes a look back at the PR stories that have made the headlines this week. Ghostbusters in Waterloo Station ◄ Back Next ► Picture 1 of 8       Who you gonna call? […]

Sine Qua Non appointed as lead PR agency for Yale Europe Materials Handling

Sine Qua Non (SQN) has been appointed by Yale Europe Materials Handling to act as the company’s lead PR agency for the EMEA region. Henley-based SQN won the account following a competitive multi-agency pitch and started working on the account effective 1 July 2016. SQN Directors Chris Ritchie and Chris Hughes lead the account, reporting […]

Why Heineken and F1 are perfect drinking partners

SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport.   Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients that started what has become one of the biggest brands in the world. Heineken are a shining example of how to conduct brand activation […]

Lost for Words?

We’ve all had moments when we can’t quite find the right word. Whether it’s midway through a time-constrained press release, when writing a particularly delicate email, or even when chatting with a friend. Sometimes, the right word just escapes us.   Working in the communications industry, we’re able to immerse ourselves into the world of […]

5 PR Stories that got us talking this week

From floating monkeys, the BBC’s recipe for disaster to David Beckham joining Sine Qua Non (yes, really!), Stuart Owen (@stu_owen_auto) looks back at the PR stories that have made the headlines this week.   Monkeying around on Monday The week started with something floating down the River Thames. It wasn’t a message in a bottle, […]


SQN’s Director of PR and Communications, and resident sporting celebrity impressionist, @ChrisHughesPR muses on the latest social media updates.  We’ve reached peak social media. Fact. There is no getting away from it. For our team here at SQN, that has been the case for years, but social media is now part and parcel of our daily routine. […]

We’re hiring at Sine Qua Non International!

A call for creatives! We are looking for a person with 5+ years experience in design, digital and video to join our growing team based in the beautiful Thames-side town of Henley. Working primarily in technology, automotive and motorsport we want someone who is going to challenge our creative thinking and wow our clients! You […]


Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
United Kingdom

Tel +44 (0)1332 913050

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible