Sponsorship

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

  Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship.   The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this […]

Read More

An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

Read More

F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

Read More

SQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics Helped the Foxes Claim the Title

  In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions.   That’s the same Leicester City who just six years previously had been playing League One football. The same Leicester City who just twelve months earlier […]

Read More

SQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?

  For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on a spectacular show for the rest of the planet.   However, this week saw the publication […]

Read More

SQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned

    Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having signed a new three-year deal with the team just months earlier, the 31-year-old German decided that it was time to call it quits […]

Read More

Why Heineken and F1 are perfect drinking partners

SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport.   Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients that started what has become one of the biggest brands in the world. Heineken are a shining example of how to conduct brand activation […]

Read More

SQN helps introduce IKO PLC into British Touring Car Championship for 2016

IKO PLC, global leaders in waterproofing and roofing products, has today announced a sponsorship with British Tour Car Championship team Motorbase Performance, in a deal facilitated by Sine Qua Non International (SQN). The new partnership between IKO PLC and Motorbase Performance was revealed at the traditional pre-season BTCC media day, held at Donington Park. SQN […]

Read More

International Women’s Day 2016: Interview with SQN CEO Claire Ritchie

On the 100th annual celebration of International Women’s Day, we sit down with our CEO Claire Ritchie to talk about her experiences throughout her career, from HP Labs to the head of SQN.   How do you as a female CEO find running a sponsorship agency based in tech and motorsport?   I think that […]

Read More

The State of Sports Sponsorship in the Wake of 2015’s Scandals

It’s been a difficult year for sport with the collapse of long-founded institutions that, whilst often speculated, could not have been anticipated. We stood on the sides and watched the mighty fall, and must now wonder what to do with the scattered pieces.   FIFA’s destruction by Blatter’s hand lit a heightened scrutiny in the […]

Read More