Henley Regatta’s Perfect Poise

As an Australian here in a foreign land, there are a scant number of events I have ever attended as essentially British as the Henley Royal Regatta. There are few events, especially on the sporting calendar, with the prestige and tradition of the Henley Royal Regatta. While many other sporting events tweak their rules to […]

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

My Work Experience Week with SQN: Emely Catta

Recently, SQN welcomed 16 year old Emely Catta from Frankfurt in Germany to its Henley office as part of the student’s school work experience scheme. She spent five days fully immersing herself in a variety of activities and tasks, and found a new love for English breakfast tea and Victoria sponge cake! Enjoy Emely’s diary […]

F1 Sponsorship: What can be learnt from the Premier League?

Last year, we asked the question ‘F1 2017: Where have all the sponsors gone?’. It was suggested that due to the growing difference between the F1 teams’ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]

2017: eSports takes a front seat

2017 has been something of a breakthrough year for eSports. While the majority of sports marketers are still heralding eSports as the next big thing, gamers are just getting on with their thing, seemingly oblivious to the growing attention their activities are attracting. In the motorsport world, Formula E kicked off the year in style […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]