News

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

  Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship.   The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this […]

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AI and Marketing on the cusp of a revolution

  The rate at which technology has impacted marketing has been accelerating rapidly in the last 25 years, but we believe the step change we are likely to see in the next few years will dwarf the developments so far. With opinions sometimes split as to the value offered by some technologies historically applied to […]

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NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

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SQN Blog-vent Calendar: 20. The Definitive Top 20 PR Stunts of 2016 Digest

As is to be expected at this time of year, countless publications have been unveiling their Top 10s and Top 20s of 2016 across a wide range of areas. Of course, some of the lists that we have been hunting out for the most have been the ‘Top PR Stunts and Campaigns of the Year’, of […]

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SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

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SQN Blog-vent Calendar: 14. The Bake Off Moves to Channel 4 – Sure To Bring In The Dough But A PR Soggy Bottom

  14 million. That’s how many people watched the final of The Great British Bake Off live when it aired this October, as Candice Brown was crowned the seventh winner of the series. In this era of streaming, catch-up and illegal downloading, to command such a large audience share during its original transmission is nothing […]

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SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

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SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]

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SQN Blog-vent Calendar: 9. Nine Weeks of ‘The New Day’ Newspaper…Is Print Dying?

  This year, Leap Day was not the only significant event to occur on the date of February 29th. As editions of the New Day hit the newsstands that morning, it also marked the launch of the first new daily newspaper since the i in 2010 and the first standalone title since the Independent made […]

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SQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned

    Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having signed a new three-year deal with the team just months earlier, the 31-year-old German decided that it was time to call it quits […]

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