Opinion

An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

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F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

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Parkour UK: Leaping with the times

  There’s something extraordinarily jaw-dropping about the dexterity of parkour practitioners. Their ability to seemingly defy gravity, to manoeuvre effortlessly and gracefully from one obstacle to the next is impressive to behold. Of course, there are dangers, but one could argue the same about most sports where the human limits are being constantly stretched.   […]

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SQN Blog-vent Calendar: 23. ‘Love, Actually’…And Understanding What Customers Actually Like!

  Taking up Blog-vent Calendar duties today is SQN Client Services Director and our very own resident King of pop culture trivia Chris Hughes, who is here to explain what Richard Curtis, Emma Thompson et al. can teach us all about better understanding what our audiences are actually looking for!   Christmas is all around. Yes, it’s that time […]

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SQN Blog-vent Calendar: 21. Can Too Many Races Spoil A Season?

This year saw the longest Formula One season ever in terms of the number of races that took place over the course of the campaign: 21.   For many this can surely only be seen as a good thing. More races means even more action for millions of fans across the world, with a packed […]

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SQN Blog-vent Calendar: 20. The Definitive Top 20 PR Stunts of 2016 Digest

As is to be expected at this time of year, countless publications have been unveiling their Top 10s and Top 20s of 2016 across a wide range of areas. Of course, some of the lists that we have been hunting out for the most have been the ‘Top PR Stunts and Campaigns of the Year’, of […]

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SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

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SQN Blog-vent Calendar: 17. Things We’d Like To See On Social Media in 2017

Here at SQN, we love to be on the pulse of all the newest developments and updates that the world of social media has to offer. So ahead of the new year, SQN Digital Executive and resident social media enthusiast Rob Horne has his say on what changes he would like to see in the […]

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SQN Blog-vent Calendar: 16. Is Understanding Personality Types The Key To A Successful Team?

  Putting together a dynamic and diverse workforce is one of the key aims of every business. Many bosses will strive to finding that perfect combination of complementary skill sets that allows the company to take on a wide array of challenges, safe in the knowledge that you have the knowhow and attitude to deliver. […]

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SQN Blog-vent Calendar: 14. The Bake Off Moves to Channel 4 – Sure To Bring In The Dough But A PR Soggy Bottom

  14 million. That’s how many people watched the final of The Great British Bake Off live when it aired this October, as Candice Brown was crowned the seventh winner of the series. In this era of streaming, catch-up and illegal downloading, to command such a large audience share during its original transmission is nothing […]

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