Sport

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

  Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship.   The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this […]

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An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

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F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

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Parkour UK: Leaping with the times

  There’s something extraordinarily jaw-dropping about the dexterity of parkour practitioners. Their ability to seemingly defy gravity, to manoeuvre effortlessly and gracefully from one obstacle to the next is impressive to behold. Of course, there are dangers, but one could argue the same about most sports where the human limits are being constantly stretched.   […]

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SQN Blog-vent Calendar: 24. What Makes 24 Hours of Le Mans So Special?

24 hours raced. 384 laps completed. 5,233km covered. 330.8km/h top speed. 22,984 gear changes. Those are just the stats from the race winning Porsche 919 Hybrid. Then there is the small matter of the 2,22 kWh of recuperated and used energy per lap, enough to supply a family home with enough electricity for 3 months. […]

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SQN Blog-vent Calendar: 21. Can Too Many Races Spoil A Season?

This year saw the longest Formula One season ever in terms of the number of races that took place over the course of the campaign: 21.   For many this can surely only be seen as a good thing. More races means even more action for millions of fans across the world, with a packed […]

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SQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics Helped the Foxes Claim the Title

  In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions.   That’s the same Leicester City who just six years previously had been playing League One football. The same Leicester City who just twelve months earlier […]

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SQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?

  For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on a spectacular show for the rest of the planet.   However, this week saw the publication […]

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SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]

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SQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned

    Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having signed a new three-year deal with the team just months earlier, the 31-year-old German decided that it was time to call it quits […]

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