Technology

An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

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AI and Marketing on the cusp of a revolution

  The rate at which technology has impacted marketing has been accelerating rapidly in the last 25 years, but we believe the step change we are likely to see in the next few years will dwarf the developments so far. With opinions sometimes split as to the value offered by some technologies historically applied to […]

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SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

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SQN Blog-vent Calendar: 17. Things We’d Like To See On Social Media in 2017

Here at SQN, we love to be on the pulse of all the newest developments and updates that the world of social media has to offer. So ahead of the new year, SQN Digital Executive and resident social media enthusiast Rob Horne has his say on what changes he would like to see in the […]

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SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

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SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]

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SQN Blog-vent Calendar: 3. BBC Three’s Online Move – An On-Demand Channel for an On-Demand Society

This February saw the BBC Three television signals shut off after 13 years on the air, as the channel saw itself become an online-only platform. Despite protests from the public, celebrities and politicians, the decision was made to drop BBC Three from our screens as part of a swathe of cuts totalling £100m enforced upon the […]

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“Show me the Money!”

  A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was struggling to find the justification for car manufacturers to be spending hundreds of thousands or maybe millions on the […]

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5 PR Stories that got us talking this week

From giant marshmallow men to Netflix and chill, and of course – what everyone is talking about: Pokémon. Sarah Byles @sarahbyles takes a look back at the PR stories that have made the headlines this week. Ghostbusters in Waterloo Station ◄ Back Next ► Picture 1 of 8       Who you gonna call? […]

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5 PR Stories that got us talking this week

From floating monkeys, the BBC’s recipe for disaster to David Beckham joining Sine Qua Non (yes, really!), Stuart Owen (@stu_owen_auto) looks back at the PR stories that have made the headlines this week.   Monkeying around on Monday The week started with something floating down the River Thames. It wasn’t a message in a bottle, […]

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