Yale MotoGP Partnership

Challenge: To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials To increase prompted awareness in the European markets To build relationships with the dealers and drive business Solution: SQN identified MotoGP as an ideal platform to partner with Yale MotoGP have a […]

hyundai motorsport hospitality photo

Hyundai Motorsport

In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team. In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue […]

henley royal regatta website

Henley Royal Regatta – Website and Sporting Results Management

Challenge:  To onboard a brand new website and results database system for the most well-known rowing event in the world  Support HRR operations team in the traditional live draw, qualifying and competition documentation processes Provide seamless delivery of live racing results, racing images and prize giving to the public online Solution: Dedicated account management and […]

lemans

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Winners Yale receiving FLTA Award from Giles Brandreth

Yale – FLTA Award in Ergonomics

Challenge: Identify an appropriate awards ceremony, and relevant categories in which to enter Yale’s MPT Series Rider Pallet Truck Submit a persuasive nomination piece to elevate and showcase Yale’s suitability for the award  Produce reactionary press releases in the build-up to, and after, the awards ceremony Solution: Following thorough research into the logistics industry, and the […]

lexar micron at WRC

Micron CPG / Lexar

Operating in a fiercely competitive market with its Lexar and Crucial brands, Micron CPG were keen to explore partnership opportunities that would help the business to engage with channel partners and consumers and ultimately drive revenue through greater recognition and affinity. SQN investigated a number of potential partnerships and ultimately Micron decided to become an […]

Toyota

With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]

cosworth sign

Cosworth – Road to Somewhere

Challenge: To entice engineering graduates into Cosworth’s apprenticeship scheme Fighting off competition from larger, more attractive companies for the best graduates in the area Getting employees to talk up their place of work Solution: Video showcase put the company’s existing apprentices front and centre of the campaign. More than just talking heads, the chosen interviewees […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

Wipro – Video testimonials

Challenge: As a leading global information technology, consulting and business process services company, Wipro wanted to tell the stories of how the company help clients solve problems and overcome obstacles How best to capture and use the popular media of video to tell these stories over different channels and events. With the calendars of busy […]