Le Mans 24 Hours

Challenge:

  • Promote clients’ involvement in one of the world’s biggest motorsport events
  • Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event
  • Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations

Solution:

  • For Toyota Gazoo Racing: preparation of a suite of social media visuals, graphics and videos for use across the team’s online channels,
  • For Cosworth: promotion of the company’s involvement as chosen supplier of performance electronics through PR and media relations
  • On-site activity and meetings with sponsors such as Kaspersky Lab.

Result:

  • For Toyota Gazoo Racing: increased follower numbers and engagement across social channels, helping position the team as the social media benchmark
  • For Cosworth: enhanced awareness of the company’s involvement in all classes of the 24 hours race, raising profile online and reacting to situations to turn potentially negative press into positive
  • SQN has developed a close network around this specific event, with teams, drivers, senior managers, media and influencers.