Speed reading follow up

Last year we blogged about an app that enables everyone to read like Short Circuit’s Johnny 5 and now Honda have used the same “Optimal Recognition Point” to produce a clever, simple advertisement.

Check it out below.

The ORP is just left of the centre of each word and is the best point for our brains to decipher each word at a glance – much in the same way that our brain can recognise jumbled words as long as the first and last letter is in its correct position.

This method of reading can allow you to hit speeds of anywhere between 250 to 600 words per minute. Or read this blog post in less ten seconds. 

Sarah Byles is a 25-year-old New Zealander obsessed with coffee, rallying, the correct pronunciation of Hyundai and inventive Twitter accounts. Follow her on Twitter @sarahbyles