The contestants for the BBC's 13th series of The Apprentice with Lord Alan Sugar

Contrasting approaches to PR strategy

Is it better to play the long game with a consistent and substantive slow burn approach to communications or are you tempted with the headline-grabbing, full-on PR attack? In-house teams and PR agencies are likely to be tempted with the latter, but perhaps that depends on the culture and strategic horizon of the organisation as […]

Toyota

With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]

Bridgestone

While Bridgestone has an extensive sponsorship activity portfolio, its core business is the sale of tyres for cars, trucks, motorbikes and a host of other vehicles. Based on SQN’s reputation for clear and concise communication, Bridgestone asked us to support the development of product and channel collaterals for a major new product launch.