Richard Branson launches his autobiography Finding My Virginity

NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

SQN Blog-vent Calendar: 23. ‘Love, Actually’…And Understanding What Customers Actually Like!

  Taking up Blog-vent Calendar duties today is SQN Client Services Director and our very own resident King of pop culture trivia Chris Hughes, who is here to explain what Richard Curtis, Emma Thompson et al. can teach us all about better understanding what our audiences are actually looking for!   Christmas is all around. Yes, it’s that time […]

SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

SQN Blog-Vent Calendar: 4. Four Years of Hyundai Motorsport in the WRC

Last week in Monza saw the 2017 Hyundai Motorsport launch event, at which the team outlined its aims and aspirations for the forthcoming World Rally Championship (WRC) season – their fourth in the competition. Here at SQN we have worked alongside the team at Hyundai Motorsport at every step of the way during their journey […]

SQN Blog-vent Calendar: 3. BBC Three’s Online Move – An On-Demand Channel for an On-Demand Society

This February saw the BBC Three television signals shut off after 13 years on the air, as the channel saw itself become an online-only platform. Despite protests from the public, celebrities and politicians, the decision was made to drop BBC Three from our screens as part of a swathe of cuts totalling £100m enforced upon the […]

SQN Blog-vent Calendar: 1. What does it take to be the Number One in Sport?

  With Christmas fast approaching, we at SQN have decided to do away with the traditional Advent Calendar this year. We’ll still be marking the days until the 25th, but instead of chocolate, we will be opening up topics of conversation, themed to each number of the countdown. Our Account Executive William Oster will be the man […]

“Show me the Money!”

  A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was struggling to find the justification for car manufacturers to be spending hundreds of thousands or maybe millions on the […]