Cosworth

With a reputation at the pinnacle of motorsport developed for over 40 years, an evolved Cosworth now focusses on its core heartland of automotive, motorsport and performance aftermarket. Sine Qua Non’s relationship with Cosworth goes back to 2010 when the renowned engine builder returned to FIA Formula 1 World Championship after a three-season sabbatical. At that stage […]

lemans

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Toyota Facility

Toyota Motorsport GmbH

To assist TMG in strengthening its position as a world-leading test and development centre, Sine Qua Non was tasked with producing a comprehensive 2014 media guide as part of its ongoing partnership with the company. TMG is responsible for running the race-winning FIA World Endurance Championship TOYOTA Racing team on behalf of TOYOTA Motor Corporation, […]

NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

SQN Blog-vent Calendar: 23. ‘Love, Actually’…And Understanding What Customers Actually Like!

  Taking up Blog-vent Calendar duties today is SQN Client Services Director and our very own resident King of pop culture trivia Chris Hughes, who is here to explain what Richard Curtis, Emma Thompson et al. can teach us all about better understanding what our audiences are actually looking for!   Christmas is all around. Yes, it’s that time […]

SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

SQN Blog-Vent Calendar: 4. Four Years of Hyundai Motorsport in the WRC

Last week in Monza saw the 2017 Hyundai Motorsport launch event, at which the team outlined its aims and aspirations for the forthcoming World Rally Championship (WRC) season – their fourth in the competition. Here at SQN we have worked alongside the team at Hyundai Motorsport at every step of the way during their journey […]

SQN Blog-vent Calendar: 3. BBC Three’s Online Move – An On-Demand Channel for an On-Demand Society

This February saw the BBC Three television signals shut off after 13 years on the air, as the channel saw itself become an online-only platform. Despite protests from the public, celebrities and politicians, the decision was made to drop BBC Three from our screens as part of a swathe of cuts totalling £100m enforced upon the […]