SQN Blog-vent Calendar: 1. What does it take to be the Number One in Sport?

  With Christmas fast approaching, we at SQN have decided to do away with the traditional Advent Calendar this year. We’ll still be marking the days until the 25th, but instead of chocolate, we will be opening up topics of conversation, themed to each number of the countdown. Our Account Executive William Oster will be the man […]

“Show me the Money!”

  A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was struggling to find the justification for car manufacturers to be spending hundreds of thousands or maybe millions on the […]