Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

Feeding your Content Marketing machine

Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, […]

Content and storytelling at the top of the marketing agenda

When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]