MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

Content and storytelling at the top of the marketing agenda

When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]

Richard Branson launches his autobiography Finding My Virginity

Toyota

With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]

henley royal regatta website

Henley Royal Regatta – Website and Sporting Results Management

Challenge:  To onboard a brand new website and results database system for the most well-known rowing event in the world  Support HRR operations team in the traditional live draw, qualifying and competition documentation processes Provide seamless delivery of live racing results, racing images and prize giving to the public online Solution: Dedicated account management and […]

henley royal regatta

Henley Royal Regatta – Social Media

Henley Royal Regatta sees hundreds of athletes and spectators from across the world head to the iconic town in the first week of every July. Competing on the waters of the River Thames since 1839, the prestigious regatta is one of the most famous global events in rowing. It offers the unique challenge of head-to-head […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

hyundai motorsport hospitality photo

Hyundai Motorsport

In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team. In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue […]

Williams F1

Williams F1

Initially commissioned to produce paddock fan magazine iGNITION in 2012, Sine Qua Non’s relationship with Williams evolved into a broad content development portfolio. Responsible for multiple publications, SQN provided full end-to-end production including editorial planning, interviews, content development, design and print management for each. Up to the end of 2013, iGNITION was a printed magazine […]