Content and storytelling at the top of the marketing agenda

When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]

Richard Branson launches his autobiography Finding My Virginity

Toyota

With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]

henley royal regatta website

Henley Royal Regatta – Website and Sporting Results Management

Challenge:  To onboard a brand new website and results database system for the most well-known rowing event in the world  Support HRR operations team in the traditional live draw, qualifying and competition documentation processes Provide seamless delivery of live racing results, racing images and prize giving to the public online Solution: Dedicated account management and […]

henley royal regatta

Henley Royal Regatta – Social Media

Henley Royal Regatta sees hundreds of athletes and spectators from across the world head to the iconic town in the first week of every July. Competing on the waters of the River Thames since 1839, the prestigious regatta is one of the most famous global events in rowing. It offers the unique challenge of head-to-head […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

hyundai motorsport hospitality photo

Hyundai Motorsport

In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team. In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue […]

Williams F1

Williams F1

Initially commissioned to produce paddock fan magazine iGNITION in 2012, Sine Qua Non’s relationship with Williams evolved into a broad content development portfolio. Responsible for multiple publications, SQN provided full end-to-end production including editorial planning, interviews, content development, design and print management for each. Up to the end of 2013, iGNITION was a printed magazine […]

lemans

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Mahindra – The power of print

Challenge: Create celebratory assets to promote Mahindra Racing’s most successful season to date in Formula E Coincide the publication of assets with the New York City ePrix, at which the Mahindra Chairman, Anand Mahindra, was to be present Adopt innovative approach to reaffirm Mahindra Racing’s position as a leader in Formula E communications Solution: Creation […]