goodwood festival of speed

Goodwood Festival of Speed

Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]

Mahindra – The power of print

Challenge: Create celebratory assets to promote Mahindra Racing’s most successful season to date in Formula E Coincide the publication of assets with the New York City ePrix, at which the Mahindra Chairman, Anand Mahindra, was to be present Adopt innovative approach to reaffirm Mahindra Racing’s position as a leader in Formula E communications Solution: Creation […]