Yale MotoGP Partnership

Challenge: To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials To increase prompted awareness in the European markets To build relationships with the dealers and drive business Solution: SQN identified MotoGP as an ideal platform to partner with Yale MotoGP have a […]

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend. Yale […]