goodwood festival of speed

Goodwood Festival of Speed

Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

Ducati

An icon of the motorcycle world, Ducati has seen much success on track in both World Superbikes and MotoGP. SQN has worked with Ducati at various times since 2006 on sponsorship activities and continues to enjoy a strong and positive relationship.

ShoreTel

ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system. With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]

Williams F1

Williams F1

Initially commissioned to produce paddock fan magazine iGNITION in 2012, Sine Qua Non’s relationship with Williams evolved into a broad content development portfolio. Responsible for multiple publications, SQN provided full end-to-end production including editorial planning, interviews, content development, design and print management for each. Up to the end of 2013, iGNITION was a printed magazine […]

sandisk Motorcycle

SanDisk

As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship to increase recognition within new markets and purchases of its High Performance products, as driven by its growing need to differentiate products across multiple key sectors. Sine Qua Non worked with SanDisk to identify, structure and maximise […]

csc car

CSC

As a global leader in the provision of technology-enabled business solutions and services, CSC, now DXC Technology, has for over 50 years helped clients to address tough business challenges and to benefit from every wave of IT innovation. In 2010, CSC partnered with Virgin Racing and Sine Qua Non was asked to help to engage key […]