NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

SQN Blog-vent Calendar: 23. ‘Love, Actually’…And Understanding What Customers Actually Like!

  Taking up Blog-vent Calendar duties today is SQN Client Services Director and our very own resident King of pop culture trivia Chris Hughes, who is here to explain what Richard Curtis, Emma Thompson et al. can teach us all about better understanding what our audiences are actually looking for!   Christmas is all around. Yes, it’s that time […]

SQN Blog-vent Calendar: 19. The Daily Telegraph Expands Its Mobile Media Revolution

  According to figures released this week, 12 million out of the Daily Telegraph’s 19 million unique monthly visitors came to their webpage via mobile access. This statistic should come as no surprise given that this year, mobile internet use toppled computer-based access for the very first time. It is therefore also not surprising to […]

SQN Blog-vent Calendar: 18. The Ryder Cup – Can Paris 2018 Recover From Hazeltine Heckle Show?

  Prior to the 2016 Ryder Cup, Peter Willett, brother of Masters winner and European Team member Danny Willett, penned an opinion piece for the National Club Golfer magazine, where he had some choice words to say about the American fans who would be attending the event in Minnesota. “A baying mob of imbeciles.” “Pudgy, […]

SQN Blog-vent Calendar: 14. The Bake Off Moves to Channel 4 – Sure To Bring In The Dough But A PR Soggy Bottom

  14 million. That’s how many people watched the final of The Great British Bake Off live when it aired this October, as Candice Brown was crowned the seventh winner of the series. In this era of streaming, catch-up and illegal downloading, to command such a large audience share during its original transmission is nothing […]

SQN Blog-vent Calendar: 11. What can PR and Comms learn from Netflix’s Analytics Model?

  House of Cards. Orange is the New Black. Unbreakable Kimmy Schmidt. It seems that year-on-year, Netflix is to be able to delve into its TV-magic recipe book and concoct another hugely successful series that guarantees success to all those involved with it.   So it comes as no surprise that this year they have […]

SQN Blog-Vent Calendar: 4. Four Years of Hyundai Motorsport in the WRC

Last week in Monza saw the 2017 Hyundai Motorsport launch event, at which the team outlined its aims and aspirations for the forthcoming World Rally Championship (WRC) season – their fourth in the competition. Here at SQN we have worked alongside the team at Hyundai Motorsport at every step of the way during their journey […]