F1 Sponsorship: What can be learnt from the Premier League?

Last year, we asked the question ‘F1 2017: Where have all the sponsors gone?’. It was suggested that due to the growing difference between the F1 teams’ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]

SQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics Helped the Foxes Claim the Title

  In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions.   That’s the same Leicester City who just six years previously had been playing League One football. The same Leicester City who just twelve months earlier […]