My Work Experience Week with SQN: Emely Catta

Recently, SQN welcomed 16 year old Emely Catta from Frankfurt in Germany to its Henley office as part of the student’s school work experience scheme. She spent five days fully immersing herself in a variety of activities and tasks, and found a new love for English breakfast tea and Victoria sponge cake! Enjoy Emely’s diary […]

F1 Sponsorship: What can be learnt from the Premier League?

Last year, we asked the question ‘F1 2017: Where have all the sponsors gone?’. It was suggested that due to the growing difference between the F1 teams’ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

Think before you tweet

For eleven minutes on Thursday afternoon, Donald Trump’s Twitter account went silent. The President’s personal and often controversial comments had been removed. Deactivated. Erased. Fake news no more. For many, a cause for celebration, albeit temporarily. The seemingly deliberate and rogue act of an employee on his or her final day shows just how easy […]

Toyota

With a long heritage in top flight including the World Rally Championship, endurance racing and F1, TOYOTA has been at the forefront of international motorsport for many years. TOYOTA is now competing in the World Endurance Championship, including Le Mans 24 Hours, one of motorsport’s prestigious three blue-riband events, and eager to develop its following […]

goodwood festival of speed

Goodwood Festival of Speed

Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]

henley royal regatta

Henley Royal Regatta – Social Media

Henley Royal Regatta sees hundreds of athletes and spectators from across the world head to the iconic town in the first week of every July. Competing on the waters of the River Thames since 1839, the prestigious regatta is one of the most famous global events in rowing. It offers the unique challenge of head-to-head […]

lemans

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Toyota Engineering

Toyota Motorsport – This is Engineering

Challenge: Raise awareness of Toyota Motorsport’s facilities in Cologne away from the company’s involvement in motorsport Showcase the company as an attractive employment opportunity for specialists living outside of Germany Demonstrate a unique cross over between requirements of the PR and HR teams. Solution: Creation of a social media-friendly video series called “This is Engineering”, […]