Sponsorship

F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

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NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]

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SQN Blog-vent Calendar: 22. What The PDC Can Teach Us About PR & Sponsorship

  Whilst some sports may take a break around the Christmas period, one prepares for the most important three weeks of its calendar year. I’m talking of course about Darts and the PDC World Championship. 22 years ago, Dennis Priestly was crowned the event’s inaugural champion and since then the tournament has gone on to […]

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SQN Blog-vent Calendar: 14. The Bake Off Moves to Channel 4 – Sure To Bring In The Dough But A PR Soggy Bottom

  14 million. That’s how many people watched the final of The Great British Bake Off live when it aired this October, as Candice Brown was crowned the seventh winner of the series. In this era of streaming, catch-up and illegal downloading, to command such a large audience share during its original transmission is nothing […]

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SQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?

  For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on a spectacular show for the rest of the planet.   However, this week saw the publication […]

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SQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned

    Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having signed a new three-year deal with the team just months earlier, the 31-year-old German decided that it was time to call it quits […]

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