ShoreTel

ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system. With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

hyundai motorsport hospitality photo

Hyundai Motorsport

In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team. In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]

Netapp Event

NetApp

As a leading provider of innovative storage solutions and software for a global customer network to store, manage, protect and retain their corporate data, NetApp has been active in sports partnerships for a number of years. A long-term partnership with Lotus F1 ended in 2013 when NetApp partnered with Sauber F1 Team, while multiyear title […]

Person using a photocopier

Xeretec

One of the UK’s largest and most respected Xerox concessionaires, Xeretec engages customers through a combination of reliable, personable service and the latest offerings in digital print technology. As a high growth business with historical strength in the Thames Valley and Southampton, Xeretec was eager to use PR in celebrating regional heritage and cultivating strong, local relationships […]

sandisk Motorcycle

SanDisk

As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship to increase recognition within new markets and purchases of its High Performance products, as driven by its growing need to differentiate products across multiple key sectors. Sine Qua Non worked with SanDisk to identify, structure and maximise […]

hitachi

Hitachi

One of the world’s most recognised yet diverse brands, SQN has worked with Hitachi since 2005 in the UK and Europe on PR and sponsorship programmes for a number of operating businesses in business and consumer markets. As businesses driven by innovation, Hitachi Digital Media Group and Hitachi Display Products Group both need strong PR programmes […]

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend. Yale […]