Sports

SQN Blog-vent Calendar: 22. What The PDC Can Teach Us About PR & Sponsorship

  Whilst some sports may take a break around the Christmas period, one prepares for the most important three weeks of its calendar year. I’m talking of course about Darts and the PDC World Championship. 22 years ago, Dennis Priestly was crowned the event’s inaugural champion and since then the tournament has gone on to […]

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SQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?

  For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on a spectacular show for the rest of the planet.   However, this week saw the publication […]

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