Avaya

As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

lexar micron at WRC

Micron CPG / Lexar

Operating in a fiercely competitive market with its Lexar and Crucial brands, Micron CPG were keen to explore partnership opportunities that would help the business to engage with channel partners and consumers and ultimately drive revenue through greater recognition and affinity. SQN investigated a number of potential partnerships and ultimately Micron decided to become an […]

ShoreTel

ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system. With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]

Verisign

While VeriSign is a trusted global provider of internet infrastructure services, helping companies and consumers worldwide engage in trusted communications and commerce, the Authentication and Identity Protection Services business, has now been sold to Symantec. In order to maximise the impact of these consulting services on a global basis with services like Managed Security Services […]

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Tower Software/HPE

Tower Software, now part of HPE, developed and sold a leading document and records management system called TRIM, letting organisations create, manage and increase security of electronic and physical enterprise information records before their safe disposal. With a scarcity of suitably qualified marketing resources in supporting the growth of its European business channels through a new […]

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Telefonix

As one of the fastest-growing UK Avaya resellers, Telefonix Voice and Data had amassed an impressive customer list yet recognised a new marketing approach was needed in realising the founder’s business vision. With a strong focus on business solutions that solve customer issues, Telefonix had grown dramatically through a focussed approach to sales. After identifying […]

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Xeretec

One of the UK’s largest and most respected Xerox concessionaires, Xeretec engages customers through a combination of reliable, personable service and the latest offerings in digital print technology. As a high growth business with historical strength in the Thames Valley and Southampton, Xeretec was eager to use PR in celebrating regional heritage and cultivating strong, local relationships […]