Yale MotoGP Partnership

Challenge: To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials To increase prompted awareness in the European markets To build relationships with the dealers and drive business Solution: SQN identified MotoGP as an ideal platform to partner with Yale MotoGP have a […]

Winners Yale receiving FLTA Award from Giles Brandreth

Yale – FLTA Award in Ergonomics

Challenge: Identify an appropriate awards ceremony, and relevant categories in which to enter Yale’s MPT Series Rider Pallet Truck Submit a persuasive nomination piece to elevate and showcase Yale’s suitability for the award  Produce reactionary press releases in the build-up to, and after, the awards ceremony Solution: Following thorough research into the logistics industry, and the […]

Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership

Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend. Yale […]

SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]