Wipro – Video testimonials

Challenge:

  • As a leading global information technology, consulting and business process services company, Wipro wanted to tell the stories of how the company help clients solve problems and overcome obstacles
  • How best to capture and use the popular media of video to tell these stories over different channels and events.
  • With the calendars of busy executives at both clients and Wipro senior management, it had previously been an issue scheduling video shoots

Solution:

  • SQN managed and delivered an end-to-end video production process, from liaising with the client team to arrange the shoot through to edit and post-production
  • SQN’s flexible approach was essential in responding to short notice executive availability and tight production deadlines

Result:

  • Videos have been repurposed for use on main company website, wipro.com as well as a range of company and external events
  • Wipro has significantly expanded the portfolio of client stories available on their website and to client teams
  • This also led to SQN being asked to produce videos of Wipro management for internal campaigns and messages