Yale – FLTA Award in Ergonomics

Challenge:

  • Winners Yale receiving FLTA Award from Giles BrandrethIdentify an appropriate awards ceremony, and relevant categories in which to enter Yale’s MPT Series Rider Pallet Truck
  • Submit a persuasive nomination piece to elevate and showcase Yale’s suitability for the award 
  • Produce reactionary press releases in the build-up to, and after, the awards ceremony

Solution:

  • Following thorough research into the logistics industry, and the reputation of various awards ceremonies, the FLTA Awards were identified as being the most appropriate
  • A comprehensive written nomination ensured that Yale’s MPT Series Rider Pallet Truck was entered into two awards categories (Ergonomics and Innovation)
  • Wider awareness of Yale’s nomination and the outcome was established through articles released to the press, promoting the company’s reputation

Result:

  • Yale were selected as the winner of the Ergonomics category, the first time the company have ever won an award in this category
  • A pre and post-awards press release was produced, resulting in a total AVE in excess of £80,000 via key online and printed publications within the logistics industry
  • Further articles, blogs and publication interviews were produced in relation to the awards win
  • The outcome of the awards ceremony contributed to a positive feeling amongst the employees involved in the MPT Series Rider Pallet Truck