Yale MotoGP Partnership

Challenge:

  • To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials
  • To increase prompted awareness in the European markets
  • To build relationships with the dealers and drive business

Solution:

  • SQN identified MotoGP as an ideal platform to partner with Yale
  • MotoGP have a real need for forklifts in their on-event operations so in addition to the brand attributes, it was a meaningful, relevant and value add alliance
  • Yale received a set of marketing assets from Dorna which they are able to use in their communications with dealers, employees and customers

Result:

  • Raising prompted awareness for Yale 
  • Engaging dealer channel 
  • Improving PR performance across EMEA with fresh, relevant content