About Us

Brands and companies wanting to be the best in their field come to us. We help brands engage with their audiences whoever they are – their customers, their employees or the media. By adopting the right language and tone of voice, we start a conversation that ignites a reaction. A meaningful reaction that fires their emotions – an emotional connection, that drives behaviours and results.

We have specific expertise in technology, sport, automotive and industrial. Founded at the turn of the millennium, we can do old school and new school. Classic corporate or millennial mindset. We’ve grown with the digital revolution.


Looking through a different lens on the same set of challenges and services, our solutions address the key issues facing marketing and business teams in technology, sport and automotive


Whichever the audience, whether through a press release, web and social media content, a podcast or video, an email or even, shock horror, actual printed collaterals, you need to create a relevant story. Let us help you create and tell your story.


There are now so many channels through which to tell your story, many of which allow you to fine tune your message in response to the audience reaction. We can help you to cut through the noise to make sure your conversation is not only heard but also engaging.


Events give you an opportunity to engage face to face with key audiences. Whether exclusive VIP hospitality, executive strategy workshops or conferences for thousands, we have come up with concepts and content, and managed the process to help clients bring their stories to life. Make the move from running events to delivering experiences.


The basis of strategy formulation and tactical implementation, insight is about understanding your environment and your data. From industry trends and benchmarks, expected investment returns, or detailed audience metrics, we can help you make sense of what to do next.


At the core of our solution, with a long track record in creating and managing innovative and successful business partnerships and sponsorships, SQN helps clients to identify and capitalise on opportunities for breakthrough strategies.

18 years of working with brands

Our insights

What a difference a week makes (in F1 sponsorship!)

After a scintillating start to the delayed 2020 Formula One season, many fans would have been keen to press CTRL+C and carry it forward to the following weekend. Held on the same circuit, the renamed Styrian GP provided the perfect opportunity to build off the excitement of the sister race held just seven days previous.  […]

Spielberg directs the new sponsorship norm

Formula 1 made a triumphant return last weekend with a spectacular first race of the season in Spielberg for the Austrian Grand Prix. What was unknown prior to the weekend was how F1 would position its sponsors throughout the race weekend to maximise visibility with television and digital audiences, and to minimise the loss of […]

Work with us

Get in touch today and let’s start talking about your next project.