OUR INSIGHTS

iGNITION wins YUDU Best Consumer App

iGNITION, the official publication of the WILLIAMS MARTINI RACING Formula One team, has won Best Consumer App in the YUDU inaugural Design and Technology Awards. It is the only team magazine available as an app and breaks new ground in the sport’s digital sphere. New for 2014, YUDU’s Design and Technology Awards showcase the most […]

SQN creates a winning partnership for Lexar and the WRC

Sine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category. Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A […]

Another Spectre-cle Unveiled: the DB10

The latest James Bond Eon-produced film, a franchise well known for toting the latest luxury gadgets, remained quite restrained at the launch today at Pinewood Studios in Buckinghamshire, UK. A short 11-minute press conference was all it took to reintroduce Skyfall director, Sam Mendes; the reprised modern James Bond, Daniel Craig; reveal a plethora of […]

Talk This Way

Social media has turned the brand-consumer relationship completely on its head over the past few years. As Twitter and Facebook reached critical mass, consumers discovered they finally had the most effective way of providing feedback (read: complaining) about their experiences with different brands and connecting with like-minded people on the matter. For every brand on […]

The Art of Reading

We’re constantly surrounded by distractions. Twitter, Facebook, advertising, breaking news, debates on the latest news story, television, children, flatmates, the list goes on, and yet, more often than not, some of the most time-consuming distractions lie within just a few square inches of space. With all this constant distraction, multi-tab browsing and pop up alerts, […]