The start of a New Year is of course a popular time for personal change, for coming up with and attempting to stick to new life approaches, but this inevitable pivotal point also stands as one of professional importance.

With the creation of new contracts and renewal of existing business, as well as expansion within our team as we serve our international clients, the turn to 2016 is a convenient time to review last year and look ahead to another exciting year. So we asked a few of the team for their perspectives.

Rob Horne (Digital Executive):

I was onsite at Henley Royal Regatta last year and it was great to be in the thick of the action. It was a great benefit when it came to subsequently producing their social media video content, as I had gained a real appreciation of the event and people I was representing.

My main target for 2016 is to venture out to more events in much the same way, to do more onsite work and capture more photo and video as we produce the rich media content for which SQN is known. If it’s related to motorsport then even better – as that’s our speciality. You will also see more video content from myself, as well as more blog posts – watch for my write-up of 2016 tech trends later this week!

Personal resolutions:

• Buy a piece of wearable tech
• Read 10 books
• Go for at least one run a week (500 miles annual total)

Matthew Perryman (PR & Communications Coordinator):

2015 saw the completion of a number of highly satisfying automotive and motorsport communications projects, with formats ranging from hardback coffee-table print and pocket-sized notebook to an industry-leading digital platform.

My target for 2016 is to continue refining these multichannel projects. With clients wishing to engage internal and external audiences on a wide variety of activities and achievements, it’s important that we continue to innovate with the way we create content and deliver it so that clients can benefit from more meaningful conversations with all their audiences.

Personal resolution:

• Cycle at least 8,000miles

Chris Hughes (Director of Communications)

The past twelve months have really helped define the future direction of Sine Qua Non and I think we’ll look back on 2015 as a pivotal year for the company. We have been fortunate to work with some of the world’s leading companies, across the marketing mix, and personally I was pleased to have the chance to attend events in WEC, WRC, Formula E as well as helping to organise a visit by the Prime Minister to Cosworth’s new Advanced Manufacturing Centre in Northampton.

Looking to the year ahead, we will put digital communications and data analytics at the heart of our client offering in 2016, and will look to enhance SQN’s reputation as a ‘go-to’ agency for PR, Marketing and Sponsorship solutions.

Personal Resolutions:

• Read more – fiction and non-fiction
• Renew German and Italian language skills
• Get out more – networking and face-to-face meetings