Twitter Strikes with “Moments” – But Should We Care?

The New Year was accented by the UK release of Twitter Moments, the service that accumulates content at the pinnacle of various topics for your enhanced perusal via the platform’s lightning bolt tab. It has received a mainly positive public reception – but professional opinion has not been so kind. The feature, labelled by Twitter as […]

The State of Sports Sponsorship in the Wake of 2015’s Scandals

It’s been a difficult year for sport with the collapse of long-founded institutions that, whilst often speculated, could not have been anticipated. We stood on the sides and watched the mighty fall, and must now wonder what to do with the scattered pieces.   FIFA’s destruction by Blatter’s hand lit a heightened scrutiny in the […]


It’s only the third week of January but we’re reaching for the passports once again – this time for our first motorsport event of 2016. Destination: Monte-Carlo. Yes, it’s that time of the year when the Principality plays host to the season-opening round of the new World Rally Championship. It all seems to come round in […]

2016 Tech Trends

Sine Qua Non’s Digital Executive Rob Horne gives his view on the year ahead in technology. Tweet us your opinions @TechandSport on what you’re most excited to see in 2016. This week’s CES 2016 in Vegas is a global hotspot for the latest tech developments, so I sifted through the drones, wearable tech and baby gizmos to […]

2016 Business Resolutions

The start of a New Year is of course a popular time for personal change, for coming up with and attempting to stick to new life approaches, but this inevitable pivotal point also stands as one of professional importance. With the creation of new contracts and renewal of existing business, as well as expansion within […]