OUR INSIGHTS

What makes an award-winning sponsorship?

It’s unlikely that winning awards was top of your priority list when you embarked on a sponsorship. Of greater importance is delivering on the promise you made to the business to provide a return. The best way of achieving this is a well-planned, well-executed and measured programme, which as it happens, is also what it […]

Richard Branson finds the PR sweet spot

We often talk about integrated communications campaigns. Long gone are the days when companies or brands could focus promotion around a single press release. Nowadays, there are multiple touch points to reach target audiences, each requiring a different targeted approach. Today’s PR pros need multiple strings to their bows to deliver for their clients. Just […]

Shining a light on crisis communications

In the fast-paced world of motor racing, you are rarely far away from a scandal, rumour or crisis. How to deal swiftly and effectively with emerging issues or incidents exposes weaknesses in any communications team. The FIA World Endurance Championship, which has taken a bit of a battering in recent weeks, showed how to weather […]

Tower Software/HPE

Tower Software, now part of HPE, developed and sold a leading document and records management system called TRIM, letting organisations create, manage and increase security of electronic and physical enterprise information records before their safe disposal. With a scarcity of suitably qualified marketing resources in supporting the growth of its European business channels through a new […]