henley royal regatta

Henley Royal Regatta – Social Media

Henley Royal Regatta sees hundreds of athletes and spectators from across the world head to the iconic town in the first week of every July. Competing on the waters of the River Thames since 1839, the prestigious regatta is one of the most famous global events in rowing. It offers the unique challenge of head-to-head […]

Avaya

As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

Ducati

An icon of the motorcycle world, Ducati has seen much success on track in both World Superbikes and MotoGP. SQN has worked with Ducati at various times since 2006 on sponsorship activities and continues to enjoy a strong and positive relationship.

lexar micron at WRC

Micron CPG / Lexar

Operating in a fiercely competitive market with its Lexar and Crucial brands, Micron CPG were keen to explore partnership opportunities that would help the business to engage with channel partners and consumers and ultimately drive revenue through greater recognition and affinity. SQN investigated a number of potential partnerships and ultimately Micron decided to become an […]

ShoreTel

ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system. With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams […]

lexar banner at WRC

Lexar – WRC Videos

Challenge: To illustrate Lexar’s involvement in the Championship To help promote Lexar’s products working in the toughest of environments To push the activation of Lexar’s sponsorship deal Solution: Creating engaging and attractive highlights and social media videos Production of video case study to showcase why Lexar partnered with the WRC Videos exported in a perfect […]

hyundai motorsport hospitality photo

Hyundai Motorsport

In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team. In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]

Bridgestone

While Bridgestone has an extensive sponsorship activity portfolio, its core business is the sale of tyres for cars, trucks, motorbikes and a host of other vehicles. Based on SQN’s reputation for clear and concise communication, Bridgestone asked us to support the development of product and channel collaterals for a major new product launch.