OUR INSIGHTS

SQN hires Daniel McLaren as Head of Digital

Communications specialist Sine Qua Non (SQN) has appointed Daniel McLaren in the newly established role of Head of Digital, as the agency accelerates its digital and social media capability to meet growing demand. Founded in 2001, SQN has expanded its offering and presence over the past twelve months with renewed focus on the automotive, sport […]

Tata Communications – MotoGP Connect

Challenge: Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective Broaden awareness of and stimulate interest in Tata Communications low -latency connectivity capabilities that facilitate solutions such as remote production Create a sustainable communications […]

“This is Yale”

Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]

Is it too late now to say sorry?

Lessons in how not to apologise from Donald Trump and Elon Musk It takes guts to make an apology. We’ve all been there. Recognising that something we have said or done has caused offence or damage, or has been plain wrong. How you respond to those situations can make or break how people perceive you. […]

Henley Regatta’s Perfect Poise

As an Australian here in a foreign land, there are a scant number of events I have ever attended as essentially British as the Henley Royal Regatta. There are few events, especially on the sporting calendar, with the prestige and tradition of the Henley Royal Regatta. While many other sporting events tweak their rules to […]