SQN 2019 momentum

Experienced leaders Andy Westlake and Keith Taylor join advisory board Alliances with The Exordium Group and SpeedShare provide truly global coverage for clients in the technology, automotive and sports industries Sine Qua Non is intent on helping brands exploit the convergence of these three global industries through content, experiences, partnerships and insight SQN continues to […]

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]