Now for Something Quite New…

It’s not every day you get to let something “quite new” out into the world, but we have done just that by launching our first-ever podcast, Something Quite New (can you see what we did there?). Over the last couple of years, podcasting has taken off in a big mainstream way. As it was with […]

Why sponsorships need a long shelf life to thrive

    There was no SPAR break for European Athletics ahead of the Indoor Championships in Glasgow last weekend, as the association signed a new deal to extend its partnership with SPAR International by eight years to 2027. Getting a brand to commit to such an extension is no mean feat, and both sides should […]